Case: Entering the MENA Market Through Selective Distribution
Category: Lifestyle / Performance Sneakers
Region: GCC (UAE, Saudi Arabia, Kuwait)
Go-to-Market Model: Exclusive local distributors + DTC validation
Challenge
A fast-growing sneaker brand with strong traction in its home market needed to enter MENA without damaging brand positioning. The key risks were price erosion, parallel imports, and weak retail storytelling.